AI product and strategy consultancy
GG Solutions is brought in when a product is stalled or still an idea, and gets it shipped and used. Led by Walter Reid, Founder and Fractional CPO, with 20 years of shipping at Mastercard, iHeartMedia and Viacom.
What we do
For companies shipping AI products
We take AI products from idea to launch, then make sure they hold up: evaluations, honesty rules and failure testing before customers find the gaps.
For fintechs and networks preparing for AI agents that pay
Payment systems were built for people, not delegates. We help teams design checkout, credit and trust for agents acting on a customer's behalf.
For agencies and brands
We use AI to find what everyone else will say, then help you say something else. We also show you how AI search describes your brand, and how to protect it.
GG Solutions Labs
Crazy 8s shows you what's possible. A PR/FAQ shows you what's worth building. AI now produces the first part for free, so we use it as the floor, not the answer.
AI generates the Crazy 8s: every idea a competitor with the same tools would get. They all go on the wall.
Your team has to beat the wall. AI stays in the room only as a critic.
Pick the strongest idea and work backwards: a one-page press release and the questions customers will ask.
Every claim is tagged as evidence or assumption, so you know what to test first.
You leave with
Clients
Product, platform, AI
Marketing plans for small businesses that traditional agencies don't serve. We wrote the research playbooks and the prompt and context engineering, and built one platform that runs four sites: Ad101, Red Toro, Shipda and Zanle. Also the Holiday Marketing Helpline.
Programmatic, lead generation
Programmatic advertising work on demand-side platforms, plus warm-lead pipelines for the companies Adverve wants to pitch.
AI strategy, creative practice
How AI can help a brand's work without flattening it. This is where anti-brainstorming started: take the AI's suggestions, then throw them out.
Before GG Solutions
Mastercard 2017 to 2023
Led the product team behind Click to Pay across 30+ countries, with 70% year-over-year growth. Then led small business payments strategy.
Sears, Shop Your Way 2015 to 2017
Led mobile product, including gamified loyalty apps.
iHeartMedia 2012 to 2014
Mobile product, including the "For You" recommendations. Mobile grew to 60M users.
Goofball Games 2009 to 2012
Co-founded a game studio. Built games with Zynga New York for The Science Channel and Disney.
Viacom 2006 to 2009
Led game engineering across Viacom brands like MTV, Comedy Central and VH1, shipping 600+ games and quizzes.
About
"I design the rules that make good outcomes repeatable."
I'm Walter Reid, Founder and Fractional CPO of GG Solutions. I started out building games, where you learn fast that players only stick with a system they trust.
I took that into consumer mobile at iHeartMedia and Sears, then into payments at Mastercard. Today I lead product and AI for Ad101, Adverve and ADMERASIA, and I designed and built Ad101's sites myself, from concept to code.
For early-stage companies, I can cover product and technology together, as a fractional CPTO.
Much of what I build is in the open on GitHub: the research behind my Google AI finding, a tool that tests AI models for bias, two Claude Code plugins for long AI builds, and a planet-management game. Client work stays private, so it shows up here as the products themselves. My research is collected at walterreid.com/research.
I hold an MS in Computer Science from NYU Courant, and I write Designed to be Understood on LinkedIn.
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Bring one problem you're working on. You'll leave with a clear next step, whether or not we work together.
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A short note is enough. We'll reply with whether we can help and what a first step would look like.